BAYPACKETS RECEIVES INTERNET TELEPHONY® MAGAZINE'S "PRODUCT OF THE YEAR" AWARD FOR 2005


Multimedia Ringback Tone Product Honored For Outstanding Innovation

 

Fremont, CA - Jan 13, 2006 - BayPackets, Inc., a leader in providing IP Multimedia Subsystem (IMS) compliant multi-network voice and data solutions for wireless, wireline and cable operators, today announced Technology Marketing Corporation (TMC®)'s INTERNET TELEPHONY® magazine (www.itmag.com) has named BayPackets' Agility Multimedia Ringback Tone its 2005 Product of the Year. The streaming media solution enables wireless carriers and multiple system cable operators (MSOs) to replace the typical "ring" or busy sound callers hear when they dial that user's number with recorded music, sound or video clips. BayPackets is the first company to deliver IMS-compliance, video capability, and advanced rules in a ringback tone service.

"BayPackets' Multimedia Ringback Tone product clearly stands out from the crowd in its advanced capabilities and IMS compliance," said Rich Tehrani, president of TMC. "This product is a smart move for BayPackets, and positions them as a strong player in the market. Service providers need to be on the lookout for additional revenue sources as their margins continue to thin, and ringback tones offer the potential to generate significant revenue."

Agility Multimedia Ringback Tone is designed to drive increased usage of next-generation mobile high-speed network minutes, while also helping service providers attract new subscribers, create recurring revenue and bring in compelling service enhancements. According to telecom consultancy Ovum, the worldwide market for "ring backs" is projected to grow from US$148 million in 2003 to US$2.4 billion by 2008.

"We are honored that TMC has recognized BayPackets' Agiltiy Multimedia Ringtone as an outstanding product that solves a real need for carriers," said Ken Epps, CEO of BayPackets. "Mobile and VOIP operators want to leverage their 3G and fixed line VoIP networks to affordably deploy a host of new, high-bandwidth multimedia services to subscribers. BayPackets' Multimedia Ringback Tone does just that - enabling users to bring the audio and video capabilities of their desktop to the telephone for a highly personalized communications experience."

Agility Multimedia Ringback Tone is as an enhancement to BayPackets' Agility Personal Communications Manager, a network-based solution that enables service providers to deliver real-time call routing and call management functions. Subscribers can utilize the application's call manager functionality to customize ringback tones for incoming calls, having different audio or - in the case of VoIP and 3G customers - video clips play for different callers based on the Caller ID, group list, time of day or availability status. The application is built on BayPackets' Agility SIP Application Server and RealNetworks' Helix™ server.

BayPackets' Agility SIP Application Server (SAS) conforms to the 3GPP IMS standard and includes a complete Element Management System and Service Management System. Backed by RealNetwork's powerful server software for streaming media files across the Internet or mobile networks, Baypackets' Agility SAS delivers content-rich multimedia ringback tones from within a proven, extensible platform.

About BayPackets, Inc.
BayPackets' IMS-compliant service delivery platforms and applications enable wireless, wireline and cable operators to rapidly bundle and deliver enhanced voice and data services tailored to the needs of their business and consumer customers. Local, long-distance and broadband carriers rely on BayPackets' solutions to profitably expand their business by efficiently operating new and existing network infrastructure via a flexible and open standards-based platform. BayPackets is a privately held company that has received funding from industry-leading venture capital firms. The company is headquartered in Fremont, CA, with a subsidiary in Noida UP, India. For more information, visit BayPackets at www.baypackets.com.

About TMC®
Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC®) publishes Customer Inter@ction Solutions® and INTERNET TELEPHONY® magazines, Web portal TMCnet.com, and the online publications SIP™, Speech-World™, VoIP Developer™, WiFI Telephony™, WiMAX™, Alternative Power™ and BiometriTech™. TMC® is also the first publisher to test new products in its own on-site laboratories, TMC® Labs. TMC® produces INTERNET TELEPHONY® Conference & EXPO, VoIP Developer Conference and Global Call Center Outsourcing Summit . TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.

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For more information, please contact:

Jennifer Deitsch

BayPackets, Inc.

408-226-7023

jennifer.deitsch@baypackets.com

 

 

 
 

 

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